Marketing | Product Selection
ReaderLink offers a variety of marketing and product selection services to help optimize your book sales.
ReaderLink’s Product Managers collaborate with our Sales and Category Management teams then regularly meet with senior-level
publisher representatives at over 300 different publishers to review and evaluate thousands of new titles. Input is provided on release timing, cover art,
marketing plans and other essential elements designed to lead to successful sales in the various retail channels that we serve.
Our goal is to effectively curate the optimal assortment for each storefront.
Our Vendor Managed Inventory (VMI) System technology evaluates title viability based on comparative title Point of Sale (POS) data at the individual store level,
although Product Managers may make adjustments based on current sales trends, media events, format and other factors. Syndicated data sources, such as Bookscan,
the USA Today and the New York Times bestseller list, are also closely monitored.
ReaderLink’s team continuously meets with publishers to develop movie tie-in opportunities, media-driven events, seasonal promotions and other thematic promotional offerings.
In addition, ReaderLink works actively with publisher partners to develop winning promotions on behalf of its retail customers.
These can include custom products, customized assortments, customized displayers, advertising and display support, and more.
ReaderLink can also work with your team to plan and execute in-store author signings and other exciting store-level events.
ReaderLink’s product designers can leverage our data visibility and vast resources to help your category management team identify opportunity gaps in your book
program that can be addressed with proprietary product. We work with the best design firms, and on-shore and off-shore printers to develop unique book products
that deliver a solid value proposition that’s on-target with your customers.
Let us go to work for you!