Marketing & Promotions
Our Product Managers, Sales and Category Management teams collaborate with senior-level publisher representatives. We work with over 400 different publishers to review and evaluate thousands of new titles. Together, we discuss release timing, cover art, marketing plans, and other essential elements. This leads to successful sales in our various retail channels. Our goal is to curate the best assortment possible for each storefront.
Our Vendor Managed Inventory (VMI) System technology evaluates title viability based on comparative title Point of Sale (POS) data from individual stores. Product Managers provide adjustments based on current sales trends, media events, format, and other factors. Syndicated data sources, such as Bookscan, the USA Today, and the New York Times bestseller list, are also closely monitored.